QVC
2013 - 2024
2020 - 2024
Acted as a front end consultant for the business at IDEO workshops to help shape a new mobile app in order to attract new customers to the business. Created split tests for the exploratory phase of the app. In the next phase, once it had been branded as Qurio, started building the app in a cross-functional team with React Native, TypeScript and GraphQL. Developed a CI/CD pipeline to automate app deployment in Azure. Added bridging code in Xcode and Android Studio to handle timed video recording. Devised a testing strategy with the business analytics team and implemented the plan. Created the Qurio marketing website with React. Provided technical leadership to a small team of front end developers, within the wider cross-functional team, to develop live streaming, video on demand and AI assistant React components for the web.
2015 - 2019
Joined a global front end team working across multiple time zones to migrate the QVC websites from IBM WebSphere Commerce to Adobe Experience Manager and redesign them with a 'mobile first' mindset. Progressed to Senior level in September 2017. Developed front end code for all areas of the sites including homepage, product listings, product detail and checkout. Trained and mentored a junior content developer and enabled them to join the front end development team.
2013 - 2015
Provided a bridge between the local IT and content creation teams and became a technical point of contact for third parties to integrate marketing tags and other features. Added media queries to the QVC UK website, making it the first one in the global portfolio to be accessible using a smartphone. Migrated existing blogs content to a cheaper and more functional WordPress server.
Holiday Extras
Legoland Holidays
Holiday Extras
The largest website in the short breaks portfolio. Implemented the homepage and extras stage in the booking process, and built the Legoland Hotel page. Ensured pixel-perfect cross-browser compatibility using sprites to reduce HTTP requests.
Alton Towers Breaks
Holiday Extras
Reskinned both the SEO pages and booking process to match the park's new design. Adapted navigation bar PSDs and introduced new elements approved directly by the park while maintaining booking continuity.
Chessington Holidays
Holiday Extras
Implemented zebra print backgrounds to highlight on-site hotels, countdown clocks for offer expiry, and multiple booking engine optimisations.
Thorpe Breaks
Holiday Extras
Led the 2010 redesign based on original park designs. Adapted elements to match site requirements with minimal revision requests. Maintained the site including implementing summer season offers.
Eden Project Breaks
Holiday Extras
Created a new short breaks site for the Eden Project in spring 2010 as part of a small team including account manager, project manager and back-end developer.
Paultons Breaks
Holiday Extras
Complete redesign in late 2010 with minimal budget. Created site images from original PSDs. Combined with Peppa Pig World launch, transformed the site from poorest performer to one of the strongest brands.
Show And Stay
Holiday Extras
Holiday Extras' own brand theatre breaks offering for bespoke West End theatre, dinner and hotel packages. Regularly uploaded new images and offers.
Play And Stay
Holiday Extras
Own-brand theme park breaks site. Made the booking process more consistent by ensuring all images were present, packages appeared in neat grid layouts, and offers displayed correctly.
PassSmart
Holiday Extras
Searchable directory of independent driving instructors. Created cross-client email templates and ensured responsive layout worked across all devices.
Legoland Holidays Germany
Holiday Extras
First major project at Holiday Extras in late 2009. Set up a new short breaks site for Legoland Gunzburg within a large team, dealing with Lastschrift deposit bookings and bilingual German/English content.